Luxury Hotels’ Eco-Friendly Activities & Customers’ Preferences and Willingness to Pay for Green Hotels
نویسندگان
چکیده
منابع مشابه
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
This paper examines firms’ product policies when they sell an add-on (Internet service) to a base good (hotel rooms) under vertical differentiation (fourvs. three-star hotels). Theoretical analysis uncovers the differential roles of add-ons for vertically differentiated firms. A firm with higher base quality always sells an add-on as optional so that higher-taste consumers self-select to buy it...
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Participants tasted two cups of coffee, decided which they preferred, and then rated each coffee. They were told (in lure) that one of the cups contained "eco-friendly" coffee while the other did not, although the two cups contained identical coffee. In Experiments 1 and 3, but not in Experiment 2, the participants were also told which cup contained which type of coffee before they tasted. The ...
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ژورنال
عنوان ژورنال: Journal of Advanced Management Science
سال: 2019
ISSN: 2168-0787
DOI: 10.18178/joams.8.1.7-14